Founder Susann K Nemirovsky returned to Sweden after a few years doting around in Russia. Privileged to have lived in St.Petersburg amongst all the beautiful ornaments and crafted arts, she started to study Graphic Design at Berghs SoC in Stockholm. Inspired by the Russian arts and vast ornamentalism, illustration quickly became her favorite medium of expression, to the point where she was crowned “Queen of Illustrator” by her fellow classmates. After graduating in 2010, and an educational period of working at a design and advertising agency, she founded Garbo&Friends.
Garbo&Friends has particular focus on innovative, storytelling prints with a playful spirit, to encourage and inspire the fascinating minds of children. Susann K Nemirovsky creates products holding a fine balance, combining playfulness with maturity and a sense of sophistication that appeals to adults as much as they do children. Lending the instant elegance that comes with the name from the famous actress Greta Garbo, the brand wants to develop children’s product design from dotted and striped minimalism, to sophisticated maximalism.
The brand launched at the Playtime Paris fair in the summer of 2012, the brands approach and style attracted the attention of press, blogs and retailers. Winning Milk Magazines “Coup de Coeur” award marked a great start for the launch and a bright future. Through a thematic and conceptual approach, Garbo&Friends is a breath of fresh air to the children’s product market. The Premier Collection was very well receieved and Garbo&Friends will be available in stores across Europe in spring of 2013.